Tourism attendance in Morocco is not a difficult topic to discuss. The smile is back on everyone’s lips with more than a 12% increase over the first 8 months of 2017. The perspective of exceeding 11 million tourists over the year is no longer a dream although average occupancy rates of tourist establishments is only at 42%. However, this means there is room to accommodate the flow of tourists coming from new markets.
Indeed, these markets are currently the centre of attention: Japanese, Koreans, Eastern Europeans and especially Chinese have largely contributed to the good progress of Morocco’s scores. With Chinese nationals no longer needing visas, the Sherifian Kingdom has officially a role to play in the mass Asian tourism market. 100 million Chinese should spend their holidays abroad each year. A gold rush that Morocco does not want to miss.
Air links increase, opening of new international hotels (second Hilton in Tangier and third one under go), improvements in infrastructure are adding to the strengths of a country that is a peaceful and welcoming destination. The new terminal building at Marrakech International airport opened in December 2016, is part of this well planned project, it also managed to rise to the top of the rankings by Skyteam, airlines association. The red city airport is ahead of Singapore, Doha and Hong Kong. Just another way to spread the ‘Morocco brand’ further.